How Agency Leasing team’s sophisticated property marketing strategies help our clients

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How strategic property marketing helps our clients

Any commercial real estate agency leasing team member will tell you, they wear many hats. As JLL’s Minneapolis Agency Leasing team, one of the largest, classiest hats we wear is that of marketing professionals. Our goal is to market our clients’ assets to the utmost degree, in order to achieve the best possible outcome for them and their real estate. This is how we create exceptional value for our clients:

In-house services

At JLL, we streamline our marketing and branding process by providing the vast majority of these services in-house. JLL has leased properties all over the world, and this wide reach benefits our clients locally. We leverage the extensive creative expertise of our global platform and local marketers to develop and execute comprehensive marketing programs to successfully tell the story of a project. We bring in select vendors who are trusted, innovative and successful to enhance our offering even more when we feel necessary.

Telling a story

As brokers, we need to differentiate our offering to the market. Being a successful broker does not mean just stating the facts about our listings. Our team is passionate about our listings – so passionate that we create a brand and a story for each of them. The power and value that a strong and sophisticated brand provides to the market make our listings memorable and appealing. It creates excitement and an experience for the participant. We believe that this skill and passion for brand creation allow us to set the bar in the Commercial Real Estate market.

What components make up this powerful brand? A clear process defined by a concrete timeline and executable tasks, providing accountability. The process may include a mood board inspiration, logo creation and selection, color palette selection, graphic development, key messages for the asset to develop a story, email and direct marketing campaigns, events, tailored marketing collateral for end users and brokers, property videos, 3D marketing, marketing centers, custom tours, public relations, swag items, incentives, gifts, etc. We approach each of our listings distinctly, as we know that no one property is the same and deserves unique attention.

Our JLL Agency Leasing team does not just excel at talking the talk, but also at walking the walk.
We want to share a few of our recent brand creation, strategy and execution for the following assets:

PwC Plaza

T3

Mayo Clinic Square

Contact us today to learn how the JLL Agency Leasing Team can help tell your story.

© 2018 Jones Lang LaSalle IP, Inc. All rights reserved

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