Minneapolis was chosen as the host city for the 2018’s big game in 2014, a full two years before the new US Bank Stadium was even completed. When the stadium was fully erected in 2016, construction of the US Bank Stadium totaled $1.13 billion. Investment in the surrounding area has added up to over another one billion dollars, including two new Wells Fargo towers as well as a number of multifamily developments.
At the end of the day, when the MVP award is handed out and the winning team’s apparel is on display at retailers, Super Bowl LII will be a story about the success of East Town and the development of US Bank Stadium. Both are effects of a strong economy and the Twin Cities’ legacy of collaborative public and private sectors.
Other notable impacts on our community:
- It is expected that one million people will attend game-related events over ten days, bringing an estimated economic impact of $407 million to the Twin Cities region.
- An estimated 125,000 non-residents will be coming to the Bold North for the big game.The average non-resident visitor will spend about $620/day in the metro area. In total, the amount out-of-towners will bring to Minneapolis would equate to $285 million.
- At the peak of the 2017 big game, at least 117.5 million tuned in during the halftime show, the second largest viewership in halftime history. The actual number of people who watched the game is undoubtedly larger as Nielsen’s total doesn’t count out-of-home viewing. On average, one in 3 American families tune in to watch the game.
The last time Minneapolis played host to the big game was in 1992 at the former Metrodome. The halftime show called “Winter Magic” showcased Olympic skaters Brian Boitano and Dorothy Hamill and featured a performance by Gloria Estefan.